Related Launches MiMA Rentals Fall Inventory Following Successful Summer Leasing Season

The creator of Time Warner Center, The Caledonia, and Superior Ink, has successfully launched another Manhattan urban destination. MiMA, a 63-story glass tower located at 450 West 42nd Street between 9th and 10th Avenues, joins Related Companies impeccable roster of residential dwellings.

Following the successful launch of the building’s spring and summer inventory, including residences up to the 41st floor, which are nearly fully leased, Related is proud to introduce its fall inventory, with homes on floors 42 to 50. The residences on MiMA’s uppermost floors offer 360 degree views that are truly awe-inspiring. To the south, residents cannot only see the tip of Manhattan and the Statue of Liberty, but the Atlantic Ocean. Views to the north include the George Washington Bridge, Central Park, and the Time Warner Center itself.

“This past summer we saw an accelerated rate of leasing in the lower portion of the building, with a very strong demand for high-end rental homes,” said Daria Salusbury, Senior Vice President of Related, who leads the company’s luxury residential leasing operations. “MiMA’s unprecedented amenity package, unrivaled views, superior services, inspired architecture and contemporary design has really resonated with a value-driven marketplace and resulted in our ability to command rents at over $75 per square foot. MiMA has been enthusiastically embraced by residents who continue to be drawn to MiMA’s over an acre of amenities and the full lifestyle experience it offers, and we expect to continue exceeding expectations with the leasing of our fall inventory.”

Named after its location in the middle of Manhattan, MiMA features M Club, a sprawling 44,000 square feet of health, recreation and entertainment amenities. In addition to the city’s first resident-only, onsite Equinox fitness club, the building offers a full court basketball court and a 60-foot glass enclosed lap pool. Another first is Dog City, a full service grooming and day care center for pets. The residents-only professionally staffed pet spa with indoor and outdoor play areas offers grooming and training facilities, in-home feeding, walking services, scheduled play dates, and more.

In all there are three lushly landscaped outdoor terraces with private dining pods and barbeque facilities encompassing over 14,000 square feet of outdoor space, two party rooms and catering kitchens, outdoor and indoor screening rooms, and an Internet café and business center equipped with iMac computers and a coffee bar. In addition, there is a club room and residents’ lounge with a cozy island fireplace, a fully equipped game room with billiards and card tables and electronic gaming, and bicycle and resident storage.

Related’s acclaimed commitment to service is again evidenced at MiMA and encompasses every detail that makes a residence a home. Personal assistants, a 24-hour concierge, doorman and on-site valet are just the beginning. MiMA residents have a move-in coordinator to handle every last detail from choosing the best moving service to handling utility and technology set-up. Renters can utilize electronic payment or pay their rent via credit cards and earn valuable rewards.

MiMA is also home to the Signature Center, which, when it opens next spring, will offer three Frank Gehry-designed theaters for Off-Broadway productions. Besides the more than 650 homes, MiMA is bringing to the block YOTEL New York, an innovative hotel designed by David Rockwell and SoftRoom, and several top-flight retail outlets to the emerging neighborhood. MiMA is also within a short walking distance of the N,Q,R,1,2,3,7,A,C and E subway lines.

Pet-Friendly Pick of the Month-MiMA

Set to open this month at 450-460 W42nd Street between 9th & 10th Avenue, MiMA is the newest luxury addition to Midtown Manhattan’s skyline.  Designed by one of the world’s leading architecture and design firms, Arquitectonica, this 63-story glass wall residential tower features 50 floors of luxury rentals, 151 tower condominiums, plus a new 669-room Yotel.  Not just for living, this building also features exciting new retail and dining experiences and the all-new Frank Gehry designed Signature Theatre Center.

Residences

When you walk into MiMA, you will feel David Rockwell’s design sophistication every direction that you turn, from the double-height wood and glass lobby, the furnished corridors and the finishing touches in each residence.

Amenities

M Club at MiMA is the ultimate residential amenity. Totaling over 44,000 square feet, M Club provides an array of health, recreation and entertainment facilities including three landscaped outdoor terraces, a full-size indoor basketball and volleyball court, heated lap pool, residents-only fitness center by Equinox, indoor screening room, private party rooms, catering kitchen, tech center, game room with billiards and Wii.  The furnished, landscaped, outdoor terrace, sitting at the top of the city, makes you feel like you are miles away from hustle & bustle.

Pet-Friendly

When looking for a pet-friendly space, you want to ask the specifics, i.e. what animals are allowed, if there is a weight-limit, etc.  At MiMA, both dogs (under 50 lbs & no aggressive breeds) and cats are allowed.

One amenity that is perfect for the dog-owners is “Dog City”-a fully-equipped, professionally-staffed pet spa that features an indoor and outdoor play space.  It also includes a wash, dry and groom facilities, on and off-site vet care, pet training, scheduled dog walks and pet play dates.

Location

In the middle of it all (literally), MiMA is situated in the heart of Manhattan.  Theatres, phenomenal restaurants, nightlife, indoor/outdoor markets, museums, shopping and parks are all at your fingertips!  Bowlmor Lanes Times Square, Bryant park, Hudson River Park and Theatre Row are a few of the cultural highlights that are in your backyard.